An ultra-gentle, soap-free shampoo carefully formulated for delicate coats and sensitive skin.

Puppy & Sensitive Shampoo softly lifts away dirt, light oils and environmental impurities while helping maintain the natural balance and comfort of the skin. The mild cleansing system works without disrupting the coat’s protective barrier, making it ideal for frequent use and for dogs that require a particularly gentle approach.

you can use this shampoo as a daily shampoo and follow with everyday shampoo or ultra conditioner to help balance the coat beautifully. 

Unlike heavier conditioning formulas, this lightweight system focuses on skin comfort and coat cleanliness, leaving the coat feeling fresh, calm and naturally balanced after washing.

The result is a clean, comfortable coat with a soft, natural finish.

Fragrance:
A soft baby powder fragrance with gentle, comforting notes and a clean, calming finish.

⭐ How to Use

How to Use Woof Wellness Shampoo

Dilute before use for best performance.

Add the required amount of shampoo to warm water and mix gently to create a diluted wash solution.

Thoroughly wet the coat, apply the diluted shampoo evenly, and massage through the coat. Rinse thoroughly and repeat if required.

Quick Dilution Guide

Woof Wellness Shampoo is a highly efficient professional formulation designed to perform at very low usage levels.

Typical working dilution:

• 1:125 ratio
• Approximately 8 ml shampoo per litre of water
• Around 2 pumps per litre

Actual usage may vary depending on coat density, condition and level of soiling.

Grooming Tips for Best Results

• Always dilute before applying to ensure even distribution
• Apply to a fully wet coat for optimal cleansing
• Use a second wash for heavily soiled coats
• Follow with a suitable conditioner if additional softness is required

🫧 Learn More About Our Shampoo System

Want to understand how Woof Wellness shampoos are designed to perform?

Our Shampoo Guide explains coat-specific formulations, cleansing balance, dilution and how to achieve the best grooming results.

👉 View the Shampoo Guide

Ingredients:

Aqua, Decyl Glucoside, Cocamidopropyl Betaine, Aloe Barbadensis Leaf Juice, Glycerin, Sodium Lactate, Hydrolyzed Wheat Protein, Panthenol, Polyquaternium-7, Polysorbate 80, Phenoxyethanol, Ethylhexylglycerin, Parfum.

⭐ FAQs

⭐ Puppy Safety

Is this safe to use on puppies?

Yes. This shampoo is specifically formulated with an ultra-mild cleansing system suitable for delicate puppy skin and coats.

⭐ Sensitive Skin

Is this suitable for dogs with sensitive or reactive skin?

Yes. The gentle formulation is designed to minimise irritation while maintaining natural skin balance and comfort.

⭐ Frequency of Use

Can this shampoo be used frequently?

Yes. This shampoo is suitable for regular use where a gentle, low-residue cleanse is required.

⭐ Conditioning Level

Will this shampoo leave the coat soft?

This shampoo focuses on gentle cleansing and skin comfort rather than heavy conditioning. It leaves the coat clean and naturally balanced.

For additional softness or detangling, we recommend following with our Ultra Conditioner.

⭐ Tear Sensitivity

Will this shampoo sting the eyes?

The mild formulation is designed to be gentle and low-irritation. However, as with all shampoos, direct contact with the eyes should be avoided.