About Us
About Woof Wellness
Woof Wellness was founded through a shared vision between two specialists who believed grooming products should be created with greater care, expertise, and purpose.
Natasha is a UK cosmetic formulator with over seven years of experience developing quality-assured products from scratch. Cheryl is a multi-award-winning professional groomer with more than a decade of hands-on salon experience.
Together, we recognised a clear need within the industry for products that combine real grooming insight with professional formulation science — products designed not only to perform beautifully in the salon, but also to support the comfort and wellbeing of dogs’ skin and coats.
Woof Wellness was created from this partnership, bringing together practical grooming knowledge and responsible cosmetic formulation to deliver products that are both effective and thoughtfully developed.
Crafted With Purpose
Every Woof Wellness formula is independently developed from scratch through close collaboration between a professional groomer and an experienced formulator.
This allows us to carefully select ingredients, refine performance, and create products designed to work consistently in real grooming environments.
Our formulations are centred around:
• Carefully chosen, skin-appropriate ingredients
• Balanced pH systems suited to canine skin
• Highly concentrated formulas designed for professional dilution
• Conditioning support to enhance coat manageability
• Purposeful ingredients selected for functional benefit
• Reliable, consistent performance in salon use
Our Formulation Philosophy
We believe truly thoughtful formulation is defined as much by what is left out as by what is included.
For this reason, our products are developed without:
Essential oils — which can be highly concentrated and unsuitable for regular canine use.
Harsh sulphate cleansing systems — that may be overly stripping to the skin and coat.
Phthalates — sometimes used as fragrance carriers, but not essential for effective grooming products.
High salt levels — commonly used as inexpensive thickeners, which can affect coat feel and conditioning performance.
Heavy fragrance loads — which may overwhelm dogs’ sensitive sense of smell.
Artificial colourants — which provide no functional benefit.
Parabens — we instead select alternative preservation systems suited to our formulations.
Unnecessary filler ingredients — used purely to bulk out formulas rather than improve performance.
Instead, we focus on balanced, purposeful formulations where every ingredient has a clear role in supporting coat condition, skin comfort, and reliable grooming results.
Our Standards
Woof Wellness products are developed in line with clear ethical and quality principles.
Our formulations are:
• Vegan friendly
• Cruelty free
• Ethically sourced
• Independently formulated from scratch
Our Commitment
At Woof Wellness, we believe dogs deserve grooming products created with the same level of care, precision, and attention given to high-quality personal care.
Our commitment is to deliver products that support:
Professional performance
Gentle care
Healthy coat condition
Consistent, reliable results
By bringing together real salon expertise and professional formulation knowledge, we create products designed to support both groomers and the dogs in their care.